Most Topeka contractors have been burned by an agency that charged a fat retainer, set up a campaign, and disappeared. We do Google Ads management differently. You pay $0 agency fee and set your own Google Ads budget, and we run Search, Performance Max, and Display the same way we run them for ourselves. When someone in Shawnee County searches for your service at 7am, your ad should be there. That is the whole job, and we publish our prices before you ever call.
What Google Ads management looks like in Topeka
Google Ads is the fastest way to put your business in front of someone in Topeka who is ready to buy right now. They type "deck repair near me" or "emergency tree removal Topeka" into their phone at the Kansas Expocentre parking lot, and your ad sits at the top of the page. They tap. They call. That is the channel working.
The catch is that Google Ads will happily spend your money whether or not the campaign is built right. A sloppy account burns budget on searches from people who will never book, on clicks from outside the 785 area, on keywords that sound relevant but never convert. Good management is the difference between paying for booked jobs and paying for noise.
We manage three campaign types, picked to match your budget and your goals.
Search. The core of almost every account. Text ads that show when someone in Topeka searches for exactly what you sell. This is the highest-intent traffic you can buy.
Performance Max. One campaign that reaches across Search, Maps, YouTube, and more. When it fits, it pulls in additional leads at a lower cost than Search alone.
Display. Visual ads that keep your business in front of people across the web after they have shown interest, so you stay top of mind when they are ready to call.
We run all of this around the jobs you actually want. If you are slammed on remodels and short on deck work, we shift the budget toward deck searches in College Hill and SW Topeka. The campaign follows your calendar, not the other way around.
What's included
Everything below is part of the service. There is no upsell tier hiding the parts that matter.
Account build or rebuild. We set up a clean campaign structure or fix the one you have, including ad copy written for your services and your Topeka market.
Conversion tracking. Before a dollar goes out, we make sure every phone call and form submission is tracked. You cannot optimize what you cannot measure, and most accounts we inherit have this broken.
Keyword and search term management. We add the searches that book jobs and add negative keywords to block the ones that waste money. This happens every week, not once at setup.
Bid and budget control. You set the Google Ads budget. We control how it gets spent across campaigns, times of day, and neighborhoods so it goes where the work is.
Ongoing optimization. Ads, landing page guidance, audience tuning, and Performance Max asset refreshes. The account gets better the longer it runs.
Why Topeka businesses choose us
Start with the price, because nobody else in this market will put it in writing. You pay $0 agency fee (you set the Google Ads budget), and we manage the whole thing at no added charge. No percentage skim on your spend. No retainer that climbs every quarter. The number is published right here on the page, the same way we publish every price we charge.
That matters because the standard agency model quietly works against you. When an agency takes a cut of your ad spend, they make more when you spend more, whether or not it books a job. We do not. So our only job is to make the spend produce work.
We run this channel for ourselves. Google Ads is the one channel we also run for our own business. We are not selling you a service we would not use. Our parent company ServiceLine Pro has driven 461% ROI and more than $2M in pipeline through Google Ads at this same $0 agency fee. We know what a profitable account looks like because we live in one.
One client per industry. We take a single client per industry in Topeka. When you sign on, we are not running ads for the contractor down the road bidding against you on the same keywords. That category is yours while you are with us. Tree Service, Deck Builder, Remodeler, and General Contractor are already claimed in this market. When a category is gone, it is gone.
Prices upfront, always. No discovery call required to learn what something costs. No custom quote designed to find your ceiling. What you see is what you pay, on this service and every other one we offer.
That combination, $0 agency fee, one client per industry, and prices in plain sight, is rare anywhere and close to unheard of in the Topeka DMA. It is why local owners from Downtown Topeka to the NOTO Arts District pick up the phone.
How we report and what to expect
You should always know what your money is doing. Every month you get a clear report covering total spend, leads generated, cost per lead, and the specific changes we made to the account. It is written in plain English. If a campaign is underperforming, we tell you and we tell you what we are doing about it. No burying bad news under a pile of metrics.
Here is the honest timeline. In the first few days after launch, you will start seeing calls and form fills, because the ad appears the moment someone searches. The real gains come over the following weeks as the account learns which Topeka searches turn into booked jobs and which ones drain the budget. Google Ads rewards patience and steady optimization, and that is exactly what the $0 agency fee buys you: a team with no reason to do anything except make your spend work harder.
If you have run ads before and felt like you were lighting money on fire, that usually traces back to broken tracking, a bloated keyword list, or an agency with the wrong incentives. We fix all three. You set the budget, you keep full ownership of the account, and you can see every number behind it whenever you want.
Pricing, upfront
$0 Agency fee. You set the Google Ads budget; we manage it end-to-end.
Managed Google Ads
Search, PMax, and Display, built and optimized around booked jobs.
- Search, Performance Max & Display
- Call & form conversion tracking
- Negative-keyword & budget discipline
- Landing pages that convert
- Weekly optimization
- You own the account and the data
Every price on this site is published on purpose. No discovery call required to learn what it costs.
How it works
- 01
Audit and account setup
We review your current account or build a clean one, set up conversion tracking so every call and form is measured, and map the Topeka searches worth bidding on.
- 02
Launch Search and Performance Max
We launch your core Search campaign plus Performance Max or Display where it fits, with ad copy and targeting built around the jobs you actually want to book.
- 03
Optimize around booked jobs
We cut wasted spend, raise bids on the searches that convert, and refine targeting weekly so your budget chases real work, not vanity clicks.
- 04
Report in plain English
You get a clear monthly rundown of spend, leads, cost per lead, and what we changed. No jargon, no hiding behind dashboards.
Frequently asked questions
How much does Google Ads management cost in Topeka?
Our agency fee is $0. You set the Google Ads budget that goes to Google, and we manage the campaigns at no added management charge. There is no percentage cut on your ad spend and no surprise retainer. The price is published upfront, the same way we publish every price on this site.
What is the difference between Google Ads and SEO?
Google Ads puts you at the top of the results today, the moment your budget is live. SEO earns your spot in the Map Pack and organic results over weeks and months. Ads are the fast lane while your organic presence in Topeka builds. Most of our clients run both so they are not waiting on one channel.
How fast will I see leads from Google Ads?
Calls and form fills usually start within the first few days of launch, because the ad shows the minute someone searches. Real optimization takes a few weeks as the campaign gathers data on which Topeka searches actually book jobs. We tune toward booked work, not raw clicks.
Do you take more than one client per industry in Topeka?
No. We take one client per industry in the Topeka market. If you are a roofer and we run your ads, we will not run ads for another Topeka roofer competing for the same searches. Tree Service, Deck Builder, Remodeler, and General Contractor are already claimed here.
What is Performance Max and do I need it?
Performance Max is a Google campaign type that places your ads across Search, Maps, YouTube, Gmail, and Display from one setup. For service businesses it can pull in cheaper leads alongside your core Search campaign. We decide whether it fits your budget and goals before turning it on, not by default.
Why should I trust your Google Ads results?
Because we run this channel for our own business, not just for clients. Our parent company ServiceLine Pro has driven 461% ROI and over $2M in pipeline through Google Ads at $0 agency fee. We are happy to walk you through the actual numbers before you spend a dollar.