If you have called around Topeka asking what SEO costs, you already know the routine. Nobody gives you a number. You get a discovery call, a slide deck, and a "custom proposal" three days later. The price stays a secret until you are too far in to back out.
We do it differently. Our local SEO starts at $2,500/mo, and we print that on the website where anyone in the 785 can see it. This post explains what that number buys, why almost everyone else hides theirs, and how to judge whether any SEO spend is actually paying you back.
Why most Topeka agencies hide the price
There are two reasons an agency keeps pricing off the page, and only one of them helps you.
The honest reason is that scope really does vary. A general contractor fighting for Shawnee County keywords needs more work than a niche repair shop. Fair enough.
The other reason is that hidden pricing lets them quote whatever they think you will pay. Same work, different invoice, depending on how your truck looks in the parking lot. That is not a strategy you want funding your marketing. When a company will not say a number until they have sized up your wallet, the number is about your wallet.
Publishing the price forces discipline. We have to deliver $2,500/mo of value every month because you can see the figure and so can your competitor down the street. That keeps us honest in a way a sealed proposal never will.
What $2,500 a month actually buys
Here is what sits inside that monthly fee, in plain terms.
- Google Business Profile work. This is where Topeka customers actually find you, in the Map Pack above the regular results. We optimize the profile, post to it, manage categories and service areas, and build the review engine that pushes you up the rankings.
- On-page and technical SEO for your site, so Google can read every service and location page and rank them for searches across Downtown Topeka, SW Topeka, College Hill, and the surrounding towns.
- Local content that targets the way people in the 785 actually search, not generic copy that could run in any city.
- Citations and link work to build the authority that moves you up the map and the organic results.
- Real reporting. You see rank movement, calls, and form fills. Not a vanity dashboard of impressions that never turn into a paying job.
For context on speed, our team at ServiceLine Pro has moved a client's average Map Pack rank from 17.6 to 4.7 in six days. Most SEO is slow. Some of it does not have to be.
The 10-day boost, and why we offer it
SEO has a reputation for being a black hole you pour money into for a year before anything happens. We push back on that with a 10-day boost at the start of every engagement.
In the first ten days we go after the changes that move rankings fastest: the Google Business Profile cleanup, the obvious on-page fixes, the review push, and the citation gaps your competitors left open. You should see movement inside the first two weeks, not the first two quarters. That early lift is also how you know the rest of the program is built on something real.
How to judge ROI (the only math that matters)
Forget rankings for a second. The question is whether the phone rings with jobs worth more than you paid.
Run the math for your own business. If you spend $2,500/mo and a single closed job is worth $4,000, you need fewer than one extra job a month to break even. A roofer or remodeler clears that with one signed contract. The rest is profit.
This is the same lens we bring to paid ads, where we charge $0 in agency fees and let the results speak. One client saw 461% ROI and over $2 million in pipeline. We have built websites returning more than 1,000% on what they cost. The number on the invoice only matters next to the number coming back. If an agency cannot or will not tie their fee to revenue, that tells you something.
So when you compare quotes around Topeka, ignore the brochure. Ask three things. What exactly do I get each month? When will I see movement? How will we measure jobs, not just clicks? An honest shop answers all three without flinching.
One client per industry in Topeka
There is a catch worth knowing before you call. We take only one client per industry in this market. When a category is claimed, it is closed. Tree Service, Deck Builder, Remodeler, and General Contractor in Topeka are already gone.
The reason is simple. You cannot out-rank your own SEO company's other client. If we worked for two remodelers in Shawnee County, one of you would lose. So we pick one per category and put everything behind them, from Gage Park to the Kansas Expocentre to NOTO.
If your category is still open and you want pricing you can actually see before you commit, take a look at our local SEO service and the price right at the top of the page. No discovery call required to find out the number. That is the whole point.
Topeka SEO & PPC publishes its prices upfront. Topeka SEO & PPC, endorsed by ServiceLine Pro, serving Topeka and the surrounding 785.